Prudential / The State of US
In 2018, Prudential published a white paper with a stark finding: two thirds of the US is struggling financially. In an effort to understand what real Americans are going through, we traveled the country shooting a documentary series that heard from all types of people whose diverse lives and hidden realities exist behind media headlines. We called it The State of US.
Prudential / Escape Room
From dungeons to prison cells and haunted hotels, the escape room phenomenon has reached a fever pitch among millennials. But according to the latest financial data, the one situation they can’t seem to escape is living with their parents. So we created the Prudential Escape Room, an experience that let people live out 30 years of financial challenges in 30 minutes - starting off trapped in their parents basement. The experienced launched at Fast Company's Innovation Festival in New York's Grand Central Station.
