Goldfish / Grammy Awards Jingle

To get adults to reconsider their favorite snack from 20 years ago, we brought back their favorite jingle from 20 years ago — on the biggest night of music.

Goldfish x Boban Hand Dish

When athletes sign endorsement deals, the first thing they want to do is drop a shoe. But you can’t eat Goldfish from a shoe. So instead, we dropped an authentic replica of Boban Marjanovic’s hand — capable of holding 301 Goldfish.

Like any good drop, we released a teaser during the 2023 NBA All-Star Game and saw people speculate what it was for while others blindly expressed their desire to own one. Once the drop was revealed, fans revealed the lengths they would go to get their own hands on one.

Goldfish / “Stay (I Missed You)”

When Old Bay Goldfish sold out last summer, Goldfish received hundreds of calls, emails and comments pleading for them to stay. They missed them, and wanted them back. So to bring them back, we partnered with Lisa Loeb to recreate the 90's platinum hit "Stay (I Missed You)" — with those same customer pleas as the lyrics.