You’re Gonna Need More Tide
The Internet questioned why Tide increased the size of their detergent pods, so we used the Internet to give them the answer. We used the most viral videos with the biggest stains to prove out their need for more Tide—with the help of the Internet’s favorite celebrity meme, Kumail Nanjiani.
Tide / Lucky Jersey
One in four NFL fans have a lucky jersey they refuse to wash, which means one in four NFL fans have a dirty jersey. To encourage them to wash their lucky jerseys with Tide Hygienic Clean, we partnered with their favorite players to find out what it would take for them to wash their lucky dirty jerseys.
Tide / Bye Pile Week
Every NFL season, 184 million NFL fans start watching football and stop doing laundry—causing it to pile up. Instead of asking them to pick between doing laundry or watching their beloved team, we targeted the one week their team didn’t play—their Bye Week.
