Coke Zero / Facial Profiler
If Coke Zero has real Coke taste, could someone out there have your face? Coke Zero Facial Profiler was a worldwide social experiment that connected people with their digital doppelgänger. It reinforced in consumers minds that Coke Zero bears a resemblance to Coke. Matches were performed using state of the art facial recognition technology.
In the first 6 weeks we had visits in over 146 countries, Twitter posts in 13 different languages and almost 1 million matches completed.